Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Creating a Great Customer Meeting: Build Peak Moments
Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.
The Challenge of Building Customer-Centricity
Customer centricity is not as simple as making it your mission statement - done well it often requires a change in incentive structures and organizational design.
The Power of In-person Customer Advisory Board Meetings
Over the last 2+ years, we have all experienced an uptick in technology use — whether for work-related purposes, educational, or grocery shopping via your mobile device — COVID accelerated the use of technology in both business and personal life. We too leveraged technology as we quickly pivoted from in-person customer advisory board meetings to virtual sessions here at Farland Group.
Is it a Good Time to Launch a Customer Advisory Board?
Not sure whether a Board is right for you? Here are some trigger points to consider.
Stop Admiring the Problem…Get Thee to a Customer Advisory Board Meeting!
I know brainstorm sessions can prove to be extremely valuable. Why? Because we hear it often in our work at Farland Group — whether in a customer advisory board meeting, or in a working group session in between board meetings.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better