Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Customer Advisory Boards: A Ticket to Understanding Transformation
Business transformation and disruption are not new concepts. But our clients' advisory boards are expressing a new urgency to grapple with them. These boards are helping our clients (and us) understand what leaders believe they need to succeed.
Is Your Facilitation Killing your Customer Advisory Board?
If your advisory board is struggling—or you’re just getting started and want to avoid the most common pitfall—consider carefully:Is the person in the facilitator’s chair really ready to…facilitate? We share some of the common downfalls of board leaders and facilitators—and a checklist of characteristics that strong leaders share.
Engage the C-Suite through a Client Advisory Board [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] "Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept..."
Learn the strongest boards’ five characteristics—and the methods behind them.
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