Mastering Executive Engagement What's Holding You Back? (Part 1)
Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.
Mastering Executive Engagement What's Holding You Back? (Part 2)
Strong relationships with your c-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back. In Part 2 of this series, we explore the struggle and barriers to realize value.
Customer Engagement and One-on-One Connections
If I had to describe in two words what Farland Group specializes in—my answer would be customer engagement. But what do I mean by customer engagement? If customers are buying products and services, aren’t they already engaged?
Listening and Acting: The Virtuous Circle of Engagement
Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.
All Roads Lead to Data
It’s no secret that technology is ever-changing and with more ways to reach your customer, it’s also no surprise that the Chief Marketing Officer—especially—is feeling this transformation.
Musings on Coffee and Customer Input
Sometimes we need that small burst of encouragement to snap us out of the blur of the status quo.
Customer Advisory Boards – Listening Labs for Client Feedback
As clothing brands establish labs to test new product designs directly with customers, the clients we serve use Customer Advisory Boards to stay competitive in this rapidly changing marketplace.
What B2B Marketers Could Learn From The B2C Playbook [Article]
[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they're acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.
Understanding Your Customers: Nothing Beats Talking to Them
Tony Zambito's "7 Elements of Customer Understanding the C-suite Must Master" addresses the critical need for CEOs and their C-suite teams to understanding customers. But there is an 8th element missing from his list: direct, face to face engagement with those customers.
How Technology Makes Strange Bedfellows [Slideshow]
[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.