Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Measure Your Teams on Customer Outcomes Not Contract Delivery
B2B leaders often measure their teams on contract terms and SLAs instead of customer outcomes and business goals. This is short sighted and can result in limited engagements.
Learn the strongest boards’ five characteristics—and the methods behind them.
Set up a new board for success
Diagnose and improve an under-performing board
Make a successful board even better