[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.

[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.

[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board

[AS SEEN IN CUSTOMER THINK] CIO's are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.

Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.

[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers...

[AS SEEN IN CUSTOMER THINK] Don't underestimate the power of peer connections when convening a customer advisory board.

[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite

[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.

[AS SEEN AT MARKETINGPROFS] "Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite."

[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they're acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.

[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.

[AS QUOTED IN CIO | INSIGHTS] Thoughts on the origin and value of several unlikely B2B partnerships.

[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?

[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?

[AS SEEN IN CHIEF CONTENT OFFICER]: "We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together."

[AS SEEN IN CHIEF CONTENT OFFICER] "Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept..."

[AS SEEN IN CHIEF CONTENT OFFICER] "If you want to build a content marketing program but face reluctance, don’t waste time trying to sell the concept. Start small. Show results. Here are a few ideas to catch your C-suite's eye..."

[AS SEEN IN CHIEF CONTENT OFFICER] "Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?"