Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
Customer Advocacy: It’s a Win-Win
A vibrant customer advocacy program is not just a selling tool, it is a win-win for both the organization and the customer.
Your Customer Advocacy Program Is on the Verge of Complete Disruption [Article]
Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.
The Power of Customer Advocacy in Times of Disruptive Transformation
In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.
B2B Marketing Summit – London 2016: The Power of Customer Advocacy in Times of Disruptive Transformation [SPEAKING]
Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.
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