Advice & Insight
Reflections on customer advisory boards, customer relationships, and what it takes to strengthen them both.
Looking for a complete primer on advisory boards? Read The Expert Guide to Powerful Customer Advisory Boards.
What B2B Marketers Could Learn From The B2C Playbook [Article]
[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they're acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.
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