3 Steps to More Personalized Account Based Marketing [Article]
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In a recent article in Chief Marketer, Roanne Neuwirth shares three steps to delivering more personalized account based marketing to customers: create deep customer understanding; connect via customized offerings; engage with the C-level customer.
Once you can crack the code of personalizing your approach to large accounts, your customers become a team of familiar colleagues who share common business goals, and together you can build value for both sides.